Overview
The Mistry is a hyperlocal services marketplace designed to connect customers with nearby technicians, service professionals, and material suppliers.
The platform focuses on improving local business visibility and helping customers discover relevant service providers, particularly in India's Tier 2 and Tier 3 cities.
The challenge
Local service professionals often rely on word-of-mouth referrals, while customers may struggle to find reliable service providers nearby. The platform needed to bring these two groups together through a simple, location-aware digital experience.
Key challenges included organizing a large service catalog, enabling relevant local discovery, and developing a marketplace business model without transaction-based commissions.
Our approach
Two connected mobile applications — a customer app for local discovery and a partner app for profiles, leads, and operations — supported by location-based marketplace infrastructure.
Customer App
- Discover nearby service providers by location and category.
- Browse a structured, multi-level service catalog.
- Explore local businesses and brands.
- Contact professionals directly without mandatory in-app booking.
Partner App
- Onboard and manage business profiles.
- Manage service categories and partner activities.
- Access customer leads through a credit-based model.
- Use attendance and leave management features.
Marketplace Infrastructure
- Location-based partner discovery.
- Geographic targeting for promotional banners.
- Banner impression and click tracking.
- Lead reference management and related lead lifecycle handling.
Product differentiators
Rather than relying on mandatory bookings or commissions on completed transactions, The Mistry emphasizes direct customer-to-business communication and credit-based lead access.
This approach gives local professionals greater flexibility while creating potential monetization opportunities through lead credits and promotional visibility.
Outcome
The product establishes a digital discovery and lead-generation channel for local service professionals, combining customer discovery, partner management, and location-aware promotions in one marketplace ecosystem.
Arambh Technologies' contribution
Arambh Technologies engineered The Mistry end to end: the customer and partner mobile applications, the location-based discovery experience, the multi-level service catalog, and the marketplace infrastructure for lead credits, promotional banners, and partner operations.